OUR MISSION
We believe in making insights PLAIN...
“PLAIN Insights” –clear and concise action recommendations
In the past, it was often the opinion that an effective presentation was based on a wealth of data - according to the principle: the more slides a presentation contains, the better it is.
Our belief, however, is based on quality instead of quantity. We strive to tell stories and bring data to life.
In hectic work environments, it is precisely the concise and targeted answers to YOUR specific questions that enable you to make quick and well-founded decisions.
...as you are ABLEto make decisions more easily
Senior SPOC – ONE contact person with at least 10 years of experience
Our team members bring extensive experience from leading global market research companies and have successfully managed numerous customer projects. You will have ONE experienced contact person at your side throughout the entire duration of the project, who will be deeply involved in all processes and will provide you with comprehensive advice on all questions.
Think BROAD – wide database allows you to think outside the box
Have you ever wondered what the connection is between a candy bar and a car? There are many parallels in advertising. Both are strongly influenced by emotions. Sometimes it makes sense for a car manufacturer to take a look into the world of candy bar manufacturers to gain new inspiration for their own industry. Our comprehensive database makes it possible to include good commercials from other industries to provide new inspiration.
